When it comes to your business you believe in being prepared.  You know that you need to create a detailed plan for your business.  You know that you need to be aware of where to find your client base and how best to advertise to them.  You know all the details of your product or service, backwards and forwards.  When it comes time to meet with your clients you do your homework and come up with a perfect pitch that is designed to impress them.  You put a lot of time and effort into your business but there may be something you aren’t doing enough.  You might not be doing enough to inform yourself about the trending business topic of today.  In this article we will examine some of current trends in business and give you tips on how to keep on top of them.

Keep Updated on Tech Advancements

            Advancements in tech is one of the crucial business topics that you should make an effort to be up to date on.  Obviously, you need to keep up to date on how advancements in technology effect your own business.  Technology is changing all the time and it is a given that you need to understand how the technology that is used in your business is changing.  The need to keep abreast of technological advancements doesn’t end with your own business.  Trends and changes in technology effect your suppliers and how they do business.  They change how the products you depend on in your business are made and how much they cost.  They change the needs of your customers and types of products and services your customers are looking for.  Finally, they change and, in some cases, eliminate the need for some products and services.  There are a number of websites such as venturebeat.com and wired.com, that are valuable resources for staying informed about advancements in tech.

Social Media 2.0

            Social media has become an integral fact of life for businesses of all sizes.  As the popularity and influence of social media of all types has grown so has the importance of social media in business.  Social media is used in business to increase the visibility of your personal brand that of your business, build and cultivate personal and professional networks, develop and grow relationships with customers and influencers, be available to interact with people in real time, publish content related to your business, communicate with followers, advocates and supporters and to generate new leads and boost sales.  It can also be a great place to survey your customers and get reactions to new developments in your business.  Smart entrepreneurs have used social media to power their business.  Everything digital is changing and improving at a break-neck pace.  That is why you need to stay on top of the changes in the social media landscape in order to use it effectively.  There are any number of blog articles and websites that will help you figure out your strategy for social media. 

Entrepreneurship is on the Rise

            With the sting of the Great Recession fading as the economy gains strength and the increasing availability of technology geared to the small-business entrepreneur it is not surprising that the last few years have seen a surge in entrepreneurship.  Thanks to digital technology it is now easier than ever for one entrepreneur (or a handful of them) to reach a large audience.  The rebounding economy has led to rise in venture capitalism, providing the money to fuel new start-ups.  Before you strike out on your own (or if you already have) there is lot to know about the latest trends in entrepreneurship.  You can keep ahead of the latest trends in entrepreneurship through a variety of websites and blogs.  Among the best ones are Forbes.com, Bloomberg.com, Economist.com, and Inc.com.