Social media and entrepreneurship are on the rise and very co-related. Firstly, in recent times, both of them relate to the younger population. We see youngsters opening up small businesses, e-commerce stores or e-learning institutions. A strong grip on social media marketing or SMM will go a long way in determining the success of your business.

How so? Well, the day you open up a business or start-up you make pages or profiles on Facebook, Twitter, Instagram, LinkedIn, etc. You invite friends, post information on a regular basis, introduce your product or service; the whole shebang. Your venture is officially on the web, on the map of the world. This is where careful and strategic management comes in. The first few months will be crucial.

This is because now that your personal venture is on the web, it is also prone to criticism. Social media spreads things like wildfire. One unsatisfied customer equals a public declaration of bad product or service. It is important to keep your cool and respond to queries and complaints in a professional manner. Leave the fighting to the troops. Social Media fights are not classy.

It is also important to mention that social media marketing does not imply that you overwhelm the public with information and memes and unnecessary internet chatter. If you share more than 3 to 4 times a day there is a high chance that you will be unfollowed or unsubscribed. So even if it feels expensive, hire a professional social media manager for the job.

It is understandable that the younger the entrepreneur is, the more optimistic they will be about life but a sense of responsibility of how you are representing your venture or business is vital. SMM can elevate you as much as it can drown you. Choose your words wisely and make an effective social media marketing strategy.